Keep Watch Hype Clothing

"Art is the foundation of acknowledgeable expression, and through the artistry of underground streetwear, we plan to make our mark on the world for the better." - Keep Watch 

Who are we?

The Keep Watch Hype Clothing team consists of luxury fashion and photography professionals from London, UK, who have accrued over 10 years of experience with the likes of Allsaints, DKNY, Armani, Harvey Nichols and ASOS. Using our collective knowledge of style and trends - past and present, we took the opportunity to launch Keep Watch as a hype clothing brand, paying homage to the evolving Japanese streetwear brands in the east and collaborating with specialist designers to bring the latest hype trends to the western world.

What does 'Keep Watch' mean?

Our name is a reference to awareness and presence. The year 2019 brings fast-paced fashion, technology and media which can breeze past you so quickly that you might just miss something seriously important. Keep Watch begins as a platform to help you capture the latest hype trends in order to stay fresh, dripped-out and unique, then continues to embody the socially conscious message of self-expression and self-awareness.

The disillusionment relating to the unresolved issues that have fallen down the pecking order in our society versus the complexity of articulating thoughts and opinions without falling victim to isolation and political correctness, inspired us to build a divergent channel in which people can find their voice, all the while being reminded to 'Keep Watch' of society's occurrences that are too often overlooked by modern media.

Why are we here?

In a world that is being dominated by outrage and rebellion as a result of social issues that are quickly forgotten as social media rapidly moves forwards to the next hot topic; we are here to use fashion as a platform to not only give people the confidence and the freedom to express themselves, but to breathe life into the dying elephant in the room that still deserves surveillance. #Keepwatch

 

Our Mission

To pioneer a shift in European street culture, breaking away from the stigma that associates streetwear with rage, anger and crime; our mission at Keep Watch is to raise awareness of the forgotten taboos that surround our society through fashion.

SHOP NOW

 

Due to overseas shipping & unbeatable prices, please allow 12-20 business days for delivery.